
Private Coaching · San Diego
Private Tennis Coaching in San Diego
Fundamentally sound technique and strategy through deliberate practice.
USPTA San Diego Pro of the Year 2021 · San Diego Pro of the Year 2026 · 3× Collegiate All-American · 2010 NAIA National Player of the Year · RSPA Elite Pro
San Diego District Tennis Association — 2026 Male Coach of the Year
Presented by the USTA San Diego District Tennis Association.
Also featured by Tennis Channel creating 1-minute coaching clinics.
Featured Testimonial
“Joel is a leader in the tennis coaching industry in utilizing technology and strategy to improve his tennis program. He is on the cutting edge of learning and teaching new match metrics that provide a smarter practice court for young players. Joel is an outstanding coach and I give him my highest recommendation.”
Craig O’Shannessy
World leader in tennis strategy and analysis · Former coach to ATP #1 Novak Djokovic
Six ways to work with Joel
Private Lessons
One-on-one coaching built around your goals, technique, and match performance.
$200 / hour
Apply for Coaching
Semi-Private (2 Players)
Bring your doubles partner or train with a friend.
$210 / hour
Apply for Coaching
Group Coaching
USTA team clinics, invite-only high-level junior groups, and seasonal open groups.
Contact for pricing
Contact Us
Junior Lessons
Referral-based instruction for developing junior players.
By referral
Ask About Availability
Junior Summer Camps
Seasonal camps at Coronado Tennis Center, run through Impact Activities.
See camp dates
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Video Analysis
Stroke-by-stroke and matchplay breakdowns using submitted video and stats.
$150 per stroke
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Get better every day.
I focus on building fundamentally sound, efficient technique that holds up under pressure, while developing complete tennis players who understand both how to execute and why it matters. Improvement is a daily process — you can’t fix everything at once, but you can make meaningful progress every day when the work is intentional and aligned with a bigger plan.
I regularly use video analysis and statistical analysis to improve players in both their technique and their overall tennis intelligence — so you always know why you’re making a change, and why a strategy matters.
Learn More About JoelWhat players and coaches say

About Joel
From Melbourne to Coronado.
Joel grew up in Melbourne, Australia, training at Melbourne Park, the Cash-Hopper Tennis Academy, IMG Academy, and the Harry Hopman Tennis Academy. After competing nationally and internationally as a junior, a shoulder injury brought him to San Diego on a scholarship to PLNU, where he was ranked in the top 10 nationally (NAIA) and earned his degree in psychology in 2012. He began coaching full-time that year, serving as Tennis Director at the Manchester Grand Hyatt San Diego and the Sheraton Hotel & Marina San Diego, and was named an Elite Professional by the USPTA in 2012. Joel has coached at Coronado Tennis Center since 2012, where he now serves as Director of Rackets and General Manager.
Read Joel’s Full BioStrategy, doubles & the mental game
May 14, 2024
Mastering the Middle in Doubles
In the dynamic world of doubles tennis, the game is as much about strategic positioning as it is about skillful shot-making…
May 6, 2024
The Cornerstone of Tennis Success: Fundamentals
In the complex, fast-paced world of competitive tennis, the temptation to focus on highlight shots can lead players to overlook the bedrock of their game…
May 6, 2024
Raising the Stakes: Penalties in Training
This week, I implemented a new training technique with my tournament players that directly linked performance with consequences…
Ready to get better?
Apply for coaching, or start with a video analysis to see exactly where to focus first.
1501 Glorietta Blvd, Coronado, CA 92118
joelm@impactactivities.com
